Free guide · PDF
Your homepage, section by section
The blueprint we use when we build a client's homepage: which blocks you need, in what order, and what to write in each one. A working guide to keep open while you write yours.
What's inside
Seven blocks, in this order
For each section the guide shows the visual layout and explains what goes in it. It's not copywriting theory: it's a wireframe to fill in.
01
The opening
The first three lines decide whether someone stays. What you do, who for, and the result you deliver — before anything else.
02
How you can help
The block almost everyone gets wrong: listing services instead of problems solved. The guide shows the right structure, with the benefits up front.
03
The proof
Reviews, testimonials, screenshots. Where to put them so they actually get read, and in what form.
04
How it works
Your process, step by step. People who don't know what happens after they get in touch don't get in touch.
05
Who you are
A short, sharp bio: the more personal and relevant the story, the more the reader trusts you.
06
The contact form
What to ask and what not to ask. Every extra field is one fewer person hitting send.
07
Frequently asked questions
The last block before the decision: answer the doubts that are left, the ones that would otherwise turn into 'I'll think about it'.
Who it's for
For people who write their own homepage
If you're rebuilding your website, if your site gets visits but no enquiries, or if you need to brief someone on what goes on it: the guide gives you the structure and spares you the blank page.
And if you'd rather not do it yourself
The guide covers structure and content, not the technical side: speed, SEO and tracking are left out, because they'd be a guide of their own. If you'd like us to handle it, we start with a call and tell you honestly whether your site needs rebuilding or just fixing.
Start getting results for your business
Tell us about your project: we reply within 24 hours, no strings attached.